Photo credit: Ruven Afanador/O Magazine
PORT WASHINGTON, NY — Oprah Winfrey is lying on a Safavieh Aubusson rug on the May 2014 cover of O The Oprah Magazine. The delicate floral rug was chosen from a selection of pink and beige designs submitted by Safavieh to the stylist for the cover shoot, including an antique from Safavieh’s archives, and a new rug from the company’s Aubusson collection, which appears on the cover.
Yaraghi family rug-cake cutting ceremony: (l to r) Tiffany, Jonathan, Darioush, Darius, Ahmad, Cyrus, Arash, Michael and Ashley Yaraghi.
High Point, NC — Interior design stars turned out in force at the Century of Style party to celebrate Safavieh’s 100th anniversary on Monday, April 7. Sponsored by International Market Centers (IMC) in Market Square, the event was attended by 285.
An Oscar’s night ambiance was created with a red carpet leading to the party space, and guests posed Hollywood-style standing on a Dream collection rug in glamorous silver cashmere and wool, which was placed in front of posters designed with logos commemorating Safavieh’s centennial.
A highlight of the night (for paparazzi and guests ) was the appearance of a bevvy of celebrity interior designers, including John Loecke and Jason Oliver Nixon of Madcap Cottage, Michelle Workman, Alexa Hampton, Thom Filicia, Libby Langdon, Corey Damen Jenkins, Lisa Mende, Greg Vargo and Jamie Drake.
The Spring 2014 High Point Market was as neutral as the colors and designs on many new introductions there. Buyer traffic was steady despite rainy weather for several days, but buying behavior reflected their cautiousness about the year ahead.
Most rug exhibitors at High Point said their buyers were in a better frame of mind than they’d been at the last Market.
“This year it seems that sales have improved as the weather has,” said Loloi Rugs’ Amir Loloi. “March made up for a slow January and February, and people are optimistic in April.”
LAS VEGAS, NV — Las Vegas Market announced today that leading area rug manufacturer Kalaty Rug Corporation is opening its first West Coast showroom, a 3,779-square-foot location in Building B, at the forthcoming Las Vegas Market, July 27 to 31, 2014.
Based in Hicksville, NY, Kalaty Rug Corporation is a fourth-generation family-owned supplier of fine hand-crafted area rugs and accessories. Kalaty Rug Corporation’s permanent showroom will be located on floor B4, alongside a nearly sold-out collection of better home décor resources, including D&W Silks, Jaipur, JLA Home, Loloi, Shaw Living, Uttermost and many more.
“We are anticipating a very positive response to our new showroom presence in the western United States as part of our continuing commitment to providing customers with excellent handcrafted products and unparalleled service,” declared Ramin Kalaty, vice president. “Kalaty Rugs has built a reputation for offering area rugs that portray ‘tradition for today,’ and we are looking forward to bringing our unique colors and designs to the retailers, interior designers and hospitality specifiers shopping the Las Vegas Market.”
Safavieh will kick off a year-long celebration of its 100-year anniversary this spring with a cocktail party in the Courtyard at Market Square on April 7, 2014 sponsored by International Market Centers (IMC). The event launches a 12-month integrated marketing campaign entitled, “A Century of Style,” that will include a 100th anniversary microsite, retail and direct-to-consumer promotions, social media giveaways, and the unveiling of a Safavieh Centennial rug collection in the fourth quarter of 2014.
“2014 marks a wonderful milestone for our company, but we’re focusing on more than our own history,” said Arash Yaraghi, co-principal of Safavieh, in making the announcement. “Our High Point Market party is a tribute to the designers and retailers who share our vision and believe in the future of our brand. We also will be celebrating the 450 employees who work so hard to grow our company: everyone from our weavers and furniture artisans around the world to our sales, showroom and warehouse staffs here at home.”
Safavieh's Yaraghi brothers (clockwise from top left): Michael, Darius, Arash, Cyrus and Ahmad
Family-run Safavieh is celebrating its first century in business this year, a feat that not many companies can say these days. With plans for continued growth, the Yaraghi brothers reminisce about how it all started and where they are heading.
When Kazem Yaraghi founded Safavieh in Isfahan, Iran in 1914, he couldn’t know how far his five grandsons would take his antique rug business. Today, the respected New York-based firm has been transformed into a total-home presence that manufactures, wholesales and retails its exclusive area rug designs and home furnishings, including: fine, outdoor and accent furniture; upholstery; decorative pillows; lighting; and wall art.
SADDLE BROOK, NJ — Nourison has appointed Jennifer Caporale to the position of Account Executive for the North Florida, Gulf Coast territory, an area that includes North Florida, the Panhandle and the coastal and southern regions of Alabama, Louisiana and Mississippi.
Ms. Caporale will be responsible for managing and developing business within this newly added territory. She will promote Nourison’s extensive rug line that includes over 70 active collections and a strong portfolio of licensed brands, including Calvin Klein, Kathy Ireland, Barclay Butera and Waverly. She will also handle both the Nourison and Nourtex broadloom and runner lines, which include thousands of SKUs of unique, coordinated patterns with deep custom capabilities. In addition, she will represent Nourison’s Mina Victory line of exquisite decorative accents and pillows.
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