
Thom Filicia at last month’s High Point Market at the showroom of licensing partner Vanguard Furniture. All vignettes featured Thom Filicia for Safavieh hemp and jute rugs. Wellwood design is shown.
Filicia and Safavieh Announce Social Media Rug Promotion Prior to Show
PORT WASHINGTON, NY – Celebrity interior designer Thom Filicia is on the roster of talents selected to participate in the 2012 Kips Bay Boys & Girls Club Decorator Show House, dubbed the ”most influential decorator show house in the world.” Filicia will incorporate his licensed products in the space, including a new eco-friendly hemp and jute rug from the Thom Filicia Home collection for Safavieh. The 40th annual Show House will be held from May 16 – June 14, 2012, at The Aldyn, a sleek modern building on Riverside Boulevard between 62nd and 63rd Streets off West End Avenue.
To help build awareness of the Kips Bay Show House (admission proceeds benefit the Kips Bay Boys & Girls Club), Safavieh and Thom Filicia will run a promotion on Facebook, Twitter and Pinterest beginning on May 8. The contest asks dealers, designers and consumers to guess which rug from Filicia’s new collection will be used to decorate his Kips Bay interior. All correct answers will be entered in a Safavieh random drawing for one Thom Filicia’s hemp and jute rugs. The winner will be announced on May 15, 2012, just prior to opening day of the Kips Bay Show House.
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