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Obeetee Launches "DIFFA Collection" and "Obeetee Express" Quick-Ship Program at Celebratory Event

DIFFA team shot

Participating designers with their rug samples at Obeetee's DIFFA Collection launch party with Gretchen Auer, Obeetee Sales Manager, who spearheaded the project, at center (back row, third from left).

NEW YORK, NY -- Obeetee, a world leader in hand-woven carpets, has launched its special quick-ship program, Obeetee Express, with an exclusive collection to benefit DIFFA: Design Industries Foundation Fighting AIDS (DIFFA), one of the largest funders of HIV/AIDS service and education. Seventeen talented interior designers and architects created customizable carpet designs for the new DIFFA Collection. Through this partnership, Obeetee is supporting hundreds of nonprofit organizations across the country combating HIV/AIDS through preventive education, treatment, research, direct care and advocacy.

The launch event for the DIFFA Collection took place at the NYC Obeetee Showroom on Thursday, October 19 and showcased the 17 designs as 3’ x 5’ area rugs. These pieces were sold at the event during a silent auction, with 100% of the proceeds going to DIFFA. The event was attended by 150 designers and industry influentials. All 17 rugs were sold and the event raised more than $3,200 for DIFFA.

The dynamic mix of designers creating the line includes well-known interior designers and architecture firms: Verda Alexander for Studio O+A, Arlene Angard, Asler Valero, William Reue, Christopher Trujillo, Tina Ramchandani, Patrick J. Hamilton, Darrin Varden, Marks & Frantz, dash design, Antonino Buzzetta, M Moser, WUNO, Wesley Moon, Michael Tavano, Reeta Gyamlani and V Starr Interiors.

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Loloi and Rifle Paper Co. Team Up with Pillow Design for Hurricane Relief

harveypillow 1100% of proceeds to benefit Habitat for Humanity; sold exclusively on riflepaperco.com

DALLAS, TX – Loloi has partnered with renowned stationary and lifestyle brand, Rifle Paper Co., to design a limited-edition hurricane-relief pillow. Launching today, all proceeds will be donated to Habitat for Humanity’s disaster response efforts.

The handcrafted pillow is inspired by Rifle Paper Co.’s iconic illustrative style, and will be sold exclusively on riflepaperco.com for $59.00.

“In the wake of the damage caused by Hurricane Harvey, Irma and Maria, we felt compelled to do something and give back,” says Amir Loloi, President and Owner. “So we reached out to Rifle Paper Co. about collaborating on a limited-edition pillow for charity and they were immediately supportive. We’re thrilled that 100% of the sales will go towards hurricane relief in Texas, Florida, Puerto Rico, the Caribbean, and other areas affected by the hurricanes.”

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The Home and Gift Industry Creates LIFELINE to Support Feeding America's Natural Disaster Relief Efforts

AmericasMartATLANTA, GA – The U.S. gift and home furnishings industry is responding to the essential needs of people affected by Hurricanes Harvey and Irma and the California wildfires with LIFELINE, a national program to fund food and water provisions organized by Gift For Life and AmericasMart® Atlanta. Contributions will be distributed to people in need through and in association with Feeding America®, the nation’s largest hunger-relief charity.

Gift For Life is the partnership between the gift, home and stationery industries historically committed to raising funds supporting HIV/AIDS prevention, treatment and education. AmericasMart Atlanta is the global wholesale marketplace serving gift and home furnishings retailers and designers from every U.S. state and more than 70 nations.

LIFELINE will channel monetary donations for the provision of food and water to communities impacted by the recent disasters through Feeding America member food banks. Donors can make tax-deductible credit card and e-check contributions via the secured LIFELINE page on Feeding America website www.feedingamerica.org/giftforlife. Donations by check and cash will not be accepted.

All associated with the gift and home furnishings industry—including retailers, retail buying groups, product manufacturers, product designers, sales organizations and service providers—are eligible to participate and encouraged to contribute.

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Milliken Adds Textile Industry Veteran to Lead Design and Innovation Efforts for Specialty Interiors Business

Dana Claire Larson - Milliken

Textile industry veteran Dana Claire Larson

SPARTANBURG, SC – Leading global textile technology company, Milliken & Company, has hired textile industry veteran Dana Claire Larson as director of design and development for its newly integrated Specialty Interiors business. The addition of Larson complements and enhances the seasoned team of business, sales, marketing and design professionals Milliken continues to build to exceed the needs of textile customers and prospects across a wide range of industries, including home, office, healthcare, hospitality and specialty events.

Larson spent nearly 20 years in progressively responsible advanced technical textile and design roles and has become a well-known name in the contract textile industry. She brings broad and deep knowledge of all aspects of textile design, yarn development and textile manufacturing processes, as well as keen business and analytical insight. Larson holds a bachelor’s degree in clothing and textiles from Michigan State University, a two-year post-baccalaureate certificate in woven textile design from Philadelphia University and an MBA from the University of Maine.

In her new role at Milliken, Larson will lead a team of designers, development engineers and technicians in all phases of the new product development process, including ideation, proof of concept and commercialization. She will collaborate closely with customers, sales and marketing teams and manufacturing partners to create and commercialize new innovative fabrics for the commercial interiors, hospitality, healthcare and residential markets.

“The addition of Dana Claire further demonstrates Milliken’s commitment to better serving the needs of our customers by investing heavily in our newly integrated Specialty Interiors business,” said Jennifer K. Harmon, vice-president, Milliken Specialty Interiors. “With her technical background, yarn development expertise and innovative spirit, she will be an incredible addition to our team and a valued resource for our customers.”

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Feizy Debuts Crayola™-branded Products in Brazil

Feizy LogoDALLAS, TX— As a result of its growing customer base in Latin America, Feizy, one of the country’s largest rug manufacturers, is introducing its new line of Crayola™-branded products in partnership with Siscovers to customers in Brazil. The new line consists of transitional pieces including rugs, throws and bath mats. Intended to provide customers with a more comprehensive product selection for Crayola-branded accessories, Feizy’s offerings complement Siscovers’ existing line of bedding, pillows, curtain panels, and shower curtains.

In addition to Crayola, other product introductions will include designs from Feizy’s Fine Collection, comprised of high-end, museum quality handcrafted rugs representing the impeccable craftsmanship synonymous with the Feizy brand. Feizy will also launch rugs from its Lifestyles Collection, which span the construction gamut, providing an expansive variety of style and luxury designs at any price.

The inaugural presentation of Feizy products in Sao Paolo held recently in October, engaged large brick and mortar and e-commerce retailers. Jose Guzman, Regional Sales Manager – Latin America and Genuino Bezerra, Independent Sales Representative – Brazil, hosted these retail partners and prospect meetings.

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LOLOI Hosts Justina Blakeney Book Signing Event at High Point Market

Justina Blakeney

Loloi Licensed Partner Designer Justina Blakeney

DALLAS, TX — Loloi Rugs will host a book signing with its licensed partner, Justina Blakeney, on Saturday, October 14 from 3:30-4:30 p.m. in the company's High Point Market showroom, IHFC, D320. The first 100 buyers to visit the showroom will receive a copy of Blakeney's latest book, The New Bohemians Handbook: Come Home to Good Vibes.

From justinablakeney.com: "The New Bohemian Handbook guides readers in beautifully simple techniques for adding good vibes and style to living spaces. Packed with hundreds of ideas for bringing positive energy to your home, the book features exercises and activities for thinking about rooms in new ways, according to .  With Justina’s expert guidance, learn how to rearrange, paint, prop, and plant your way to a home that’s fresh and inspiring. Uncover your 'spirit environment' and learn how to use color and scent to enhance mood, productivity, and relaxation. Revel in Justina’s encouraging advice ('you got this!'), and easily and affordably turn any dwelling into a personal sanctuary."

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