The Summer 2023 edition of the Las Vegas Market Preview, the nearly-200-page planning guide with original content including trend information and product previews, exhibitor highlights and interviews, business advice, market details and more, is now available as a print magazine as well as an interactive digital flipbook in the lead up to Las Vegas Market, July 30-August 3, 2023, at World Market Center Las Vegas.
"The Las Vegas Market Preview is the ultimate guide to preparing for the Summer 2023 Market," said Karen Olson, ANDMORE executive vice president and chief marketing officer. "Buyers can find useful trend inspiration and informative planning tools to help make the most of Market in both the physical guide and the interactive digital edition."
Trends are always top-of-mind for buyers attending market, and the Summer 2023 Preview offers valuable insights into what's new and noteworthy. The "FIRST LOOK West" report highlights the trends of Fantasy, Reality and Community to be presented in the proprietary program's webinar, at-market seminar and display; "Change is the Trend" features LUXE Magazine's "Ahead of the Curve" panelists sharing ideas about what's trending in furnishings; and "Market Snapshot" previews must-have products from the Winter 2023 Las Vegas Market.
Two business-oriented stories prep buyers for success at market and beyond, including "How to Shop Your Competition" by retail experts Rich Kizer and Georganne Bender; and "How Podcasts Educate & Amplify Interior Design Voices" featuring interviews with top design podcasters. Valuable business education and inspiration also can be found in two articles highlighting Las Vegas Market exhibitors: "Authentic & Engaging Showroom Experiences" featuring a discussion with Fine Lines CEO and Founder Matthew Katzenson; and "Toy Takeover," interviewing Karen Alweil Studios Founder Karen Alweil.
The Las Vegas Market Preview is filled with engaging, full-color photography showcasing products found throughout the campus, including the Gift & Home Temporaries in the Expo at World Market Center Las Vegas and the B2: Home Furnishing Temporaries as well as in the Las Vegas Design Center. Spotlighted are new introductions in Furniture, Bedding, Outdoor/Casual, Home Décor, Lighting, Rugs, Gift, Housewares, Personal Care, Seasonal, Toys and Fashion/Jewelry.
Helpful tools in the Las Vegas Market Preview include "Eight Opportunities" that make Las Vegas Market unique, an overview of market details and services, a seminar and events schedule, listings of exhibitors and industry partners, social media and app updates, travel tips and more.
As an added benefit, the interactive digital version includes hot spots connecting to corresponding pages on Las VegasMarket.com, hyperlinked exhibitor photos leading to digital showrooms and hyperlinked advertisements accessing brands' websites for buyers to learn more and to make appointments. The online version of the Summer 2023 Las Vegas Market Preview is at https://www.angstromcreative.com/digital/flipbooks/imc/lv/2023/summerpreview/#p=1
The Las Vegas Market Preview is just one of the many Las Vegas Market planning tools that also include the Las Vegas Market App, Las Vegas Market Buyers’ Guide and the Las Vegas Market website.