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Area rug companies expand hybrid styles to balance artisan- and machine-made constructions.

Trends abound in area rugs, keeping category players busy juggling the gamut of consumers’ varied style preferences for products. To name a few: sustainability, artisan craftsmanship, power-looming innovations and performance conveniences.

Melding these attributes is a delicate balance that requires imagination and expertise. But it can be done—and is being successfully accomplished by many versatile companies adept at designing, developing and sourcing a range of product qualities spanning artisan-made to power-loomed and in between.

In the Winter 2022 issue of RUG INSIDER Magazine, one of the questions explored is that of the New Traditionals, as the question is asked, are today’s buyers sticking with Modern designs and colors, or are they returning to more Traditional styles?

For many years, the trend in the area rug trade has been to move away from Classic Traditional Designs, with their bolder colors, centralized stylistic elements, and busy fields, and to move toward more Modern designs, which tend to be characterized by softer, more subdued colors, and decentralized, uncluttered designs, often taking an Abstract form.

Following pandemic-related postponements, The Rug Show returns to the East Coast at the Meadowlands Exposition Center in Secaucus, New Jersey on September 14-16, 2022. As a premier industry fair, The Rug Show offers attendees a place to buy new products, meet new rug makers, learn and build connections through networking.

It seems like yesterday my child was still sitting on my lap while watching cartoons. Though it saddens me to be helpless in slowing the clock hands of time down, I find new pleasure hearing his future thoughts and plans. Today he is a fine young man ready to enter this next phase of life. The business guy within me can already see the emerging marketing campaigns geared specifically in his direction. For those risk-takers, I offer up great kudos. They are the ones who realize today’s casual spending youths are tomorrow’s growth sustainers.  

In most industries, targeting and forecasting comprise the foundation for potential spending, both planned and unplanned. Actually, there is a certain excitement when we peel the various layers of potential back from two current generational sales onions. 

Zollanvari Celebrates 75 Years by Learning from the Past and Looking Toward the Future

To say Zollanvari has a long and rich history would be an understatement. The 75-year-old company is known for designer and tribal Gabbehs, flatweaves, and decorative objects, such as mafrash coffers that come in all shapes and sizes.

Its mission today, as it was when it started way back when, is to produce carpets that embody the spirit of Persian carpet design and weaving, an extraordinary art form that has been treasured across the world for more than 2,000 years.  

­­The women in top executive posts within the area rug industry make up a small but mighty group. A historically male-dominated field across domestic manufacturing to importing firms alike, our industry has been slow to promote female leadership into the C-suite.

Sadly, we’re not alone.

Female participation in the workforce hit its lowest rate this year since 1988 due in part to the pandemic. In the U.S., COVID-19’s impacts translated to five million-plus women pushed from their jobs.

Nourison and HGTV star Nicole Curtis partnered to create a line of vintage-inspired Persian rug designs for a new collection that debuted at the fall High Point Market. A few months back, Nourison announced it was partnering with Nicole Curtis, a designer and HGTV star of Rehab Addict Rescue and Rehab Addict, on a new collection of accent rugs, area rugs decorative pillows, and more.

Interior designers talk about rug trends and explain how manufacturers can better help designers with rug needs.

There are rug people—those who love funky designs and bright colors—and then there are not rug people—people who enjoy a simple, solid design with a nice border. But regardless of the person, rugs have graduated from simply being an accent to being a full-on statement piece in most people’s homes; They change the entire look of a room.

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