Elevated qualities, elegant designs and express deliveries define the new generation of The LUXE Collection by artisanal soft flooring industry authority KALEEN. A 50+-year industry leader of handcrafted area rugs – with expertise in hand-tufted, hand-woven and hand-loomed varieties, family-run KALEEN is coming to the Spring 2024 edition of High Point Market with two new promotions exclusively for its upstairs retail and designer partners:
- AIRFREIGHT deliveries in just 30 days or less for all LUXE custom orders (from fabrication to floor).
- OCEAN-FREIGHT shipments within just 90 days for all LUXE custom orders
- HIGH POINT MARKET Showroom Event: "Custom and Cocktails” Happy Hours on Saturday, Sunday, and Monday *April 13-15) at KALEEN’s showroom, Showplace 2345
“We’re excited to announce that we’ve slashed lead times for customized orders of our popular LUXE by KALEEN hand-crafted products to now offer express shipping from our operations in India,” noted Monty Rathi, Chief Operations Officer. “Our clients’ custom orders can be fabricated and delivered in just 30 days with our new express airfreight option. That means custom-designed rugs will go from fabrication at our India operations to customers’ floors faster than ever.”
In recent years, KALEEN has invested significantly in its design, manufacturing, and operations to support ongoing sales growth for its LUXE by KALEEN collections – including enhancements to the program’s area rug assortment and upgrades to the company’s state-of-the-art customization services.
Launching at High Point Market are four new collections across 36 new styles to LUXE:
- Femina: Crisp and clean, soft and plush, the Femina Collection goes back to basics to deliver the essentials of sophisticated style. Loosely linear patterns move across the expertly hand-knotted canvas to create a variety of looks, from a diamond trellis to an organic sketch. Available in: Ivory, shown above.
- Calisto: Inspired by the beauty and mystery of the moon’s glow, the Calisto Collection is expertly hand-knotted for a unique texture that gains dimension via the combination of neutral palettes with shades of white for subtle contrast. Available in: Blue, Charcoal, Green, Natural and Blush.
- Nectar: Graphic designs are artfully relayed like pen-and-ink sketches in the Nectar Collection. Presented in three dark-and-white patterns, these hand-loomed pieces are modern interpretations of structured linear design. Available in: Beige, Navy, Silver and Taupe.
- Alma: A soulful collection, Alma is a study in color and texture. Tonal hues gather to create depth and dimension, elevated by hand-woven construction by artisan weavers. Available in: Blue, Charcoal, Grey, Ivory and White, pictured below.
“With these latest style additions, we’re doubling the size and breadth of LUXE,” Rathi noted. “Today, LUXE spans 65 designs, each available in multiple colorways, and all hand-crafted of 100% pure wool.”
Designers and retail partners have been demanding additional LUXE by KALEEN style options when the company first previewed the latest designs at the Fall 2023 High Point Market and again, more recently at The International Surface Event (TISE): Surface show this past January.
“We shared previews of the new LUXE collections on swatches and sample racks, and our customers all went crazy for them,” Rathi noted. “We gained many new placements and new business during the Surfaces show, and we expect that trend to continue at High Point Market. Middle- to high-income shoppers are buying now more than ever, and they want the distinct and artisanal products and reliable customization services only KALEEN can offer.”
LUXE area rugs are stocked in three standard sizes. The offerings are also available for broadloom applications. KALEEN’s India operations stock each LUXE by KALEEN design in carpet rolls to create custom sizes and shapes (within 50-foot long and 15-foot wide dimensions). Delivery within 90 days.
To ensure the integrity of the brand, KALEEN restricts its LUXE program to upstairs brick-and-mortar retailers as well as interior designers and decorators and their clientele.
KALEEN will officially launch its new LUXE collections during Spring 2024 High Point Market, April 13-17, at its showroom: Showplace 2345. For more information, contact KALEEN’s corporate offices at: (706) 279-1122.
