It seems like yesterday my child was still sitting on my lap while watching cartoons. Though it saddens me to be helpless in slowing the clock hands of time down, I find new pleasure hearing his future thoughts and plans. Today he is a fine young man ready to enter this next phase of life. The business guy within me can already see the emerging marketing campaigns geared specifically in his direction. For those risk-takers, I offer up great kudos. They are the ones who realize today’s casual spending youths are tomorrow’s growth sustainers.
In most industries, targeting and forecasting comprise the foundation for potential spending, both planned and unplanned. Actually, there is a certain excitement when we peel the various layers of potential back from two current generational sales onions.