Customization trends are carving new business opportunities for the carpet category.
Broadloom is enjoying a comeback, but in a different way—thanks largely to renewed interest from designers and more customization-craving consumers. Wall-to-wall carpet is tapping into relevance and resourcefulness in the form of made-to-order area rugs and runners for stairs, halls and entryways.
“Today, everyone wants customization in every aspect of their home and in their home furnishings,” noted Christine Zampaglione, Senior Director of Marketing, Stanton. “Customization is the way of the future in broadloom.”