Though Alicia Keshishian comes from an Armenian rug family well steeped in the trade of quintessentially ‘oriental’ carpets, her aesthetic is decidedly modern. RUG INSIDER talks with the rug designer and color expert to gauge what defines—or often redefines—an aesthetic.

Designed by Garth Roberts, cc-tapis’ After Party carpet recently won a coveted German Design Award. The design— inspired in part by post fete confetti on the floor—reminds of the Memphis Design Movement of the 1980s, terrazzo flooring, vinyl composite tile (VCT), and one might argue, an updated and revisited Desert from Odegard Carpets.

The mere utterance of its name alone is enough to elicit controversy. On one hand there are those who love to hate upon it, on the other are those who embrace its use. Viscose, in its various forms, is increasingly used in rugs and carpets of multiple qualities. RUG INSIDER presents a daring look at both sides discussing its relative performance characteristics, situations unsuited for viscose, some key legal notes, and finally what makes a viscose carpet great. 

When RUG INSIDER first started publication in 1996 the rug market was nearing the end run of a great class of traditionally styled rugs that replicated the look of those familiar Persian designs of Kashan, Isfahan, Kerman, and especially Tabriz to name but a few. Handmade in the Peoples Republic of China the so-called Sino-Persian rugs rose to prominence in the late 1980s as an alternative to their Persian cousins, which were banned by a United States embargo from 1987 to 2000.