STARK, the national luxury carpet and rug company, announced its acquisition of Philadelphia floor covering company, Beatrice & Martin, Inc. and the formation of a new brand, Beatrice & Martin by STARK.

As part of the deal, STARK will merge its Philadelphia showroom with Beatrice & Martin, combining the region’s two leading floor-covering companies to offer a wider product line and a higher level of service and support to the Philadelphia design trade.

STARK’s established reputation for its tremendous assortment, exceptional quality and unique custom capabilities will be complimented by Beatrice & Martin’s exemplary customer service, industry expertise and unmatched knowledge of the Philadelphia area. In combining the best components of both businesses, Beatrice & Martin by STARK will bring the Philadelphia market an unparalleled resource for rugs and broadloom carpet.

STARK will move from its current showroom in the Biddle Building and into the existing Beatrice & Martin space within the Philadelphia Design Center at 1100 Ludlow Street, Suite 401, Philadelphia, PA 19107. To accommodate the move, the showroom will close on December 30th and reopen as Beatrice & Martin by STARK on January 4, 2021. The 3,400 square foot Beatrice & Martin by STARK showroom will enable STARK to best showcase its exclusive carpets and rugs, as well as many other broadloom and rug resources. Additionally, the full-service showroom will offer STARK’s unique custom abilities, product selections, estimating and full-service installations, and serve as a welcoming environment for designers to use for presentations.

Vincent Grannetino and Douglas Martin, co-owners of Beatrice & Martin noted, “We are thrilled about our union with STARK and the opportunity that it will create for both Beatrice & Martin and STARK Philadelphia customers. The combined showroom collections will offer a staggering amount of extraordinary and exclusive floor covering selections with unsurpassed service.”

Chad Stark, CEO, STARK, commented: “We at STARK believe that products and services are important for success, but the people in our showrooms are what makes them successful. Beatrice & Martin is one of the most respected home furnishings brands in the Philadelphia market, and we could not be happier joining forces with their team. Their local know-how combined with the backing of STARK is a recipe for success. We look forward to delivering the same high level of quality and customer service that designers have come to expect from our new showroom.”

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