From the earliest days of the rug and carpet industry, stories have been told of itinerate rug traders traveling to far off lands at first to procure and then later to create and oversee the production of their own design work. Less often, however, is it the case that the would be carpet maker chooses to emigrate in order to pursue such endeavors. Justin Vorel is one such individual.

Belgian firm HOC-Design (pronounced as individual letters) made its North American debut during the Fall 2017 New York The Rug Show. With strong positive response during both that show and at the inaugural The Rug Show at High Point, Peter Hens, principal of the company, told Rug Insider the firm plans on returning to exhibit in the spring and ‘sees a lot of opportunity’ in the United States market.