Exclusive Stories

In the Winter 2022 issue of RUG INSIDER Magazine, one of the questions explored is that of the New Traditionals, as the question is asked, are today’s buyers sticking with Modern designs and colors, or are they returning to more Traditional styles?

For many years, the trend in the area rug trade has been to move away from Classic Traditional Designs, with their bolder colors, centralized stylistic elements, and busy fields, and to move toward more Modern designs, which tend to be characterized by softer, more subdued colors, and decentralized, uncluttered designs, often taking an Abstract form.

Antique Persian Lavar, Kerman-Shah & Kerman Rugs

There are endless debates among vendors, collectors and enthusiasts of vintage and antique rugs as to which of these styles is the best. We have discussed in previous issues the differences in the fineness of the weave of a rug, with some defining fineness based on weave density, others defining it based on intricacy of design, and yet others defining based on the unique artistry of a given carpet. Thus, there are many different opinions as to which antique rug style can definitively be called the finest.

There is poetry in knots. A thread that connects us from material, to color, to form. The right rug stirs the subconscious. You almost don’t know why you love it, you just do. Rugs call to artistic souls who hunger for beauty. Jane Rohr is one such soul. As co-owner of the Scarab in Minturn, Colorado, Jane has made her life in the rug world. She’s organically intertwined art, craft, and commerce, resulting in a thriving business that commands a loyal following.

When we talk about area rugs, whether new reproduction rugs or the antique originals on which they are based, one of the most common ways of categorizing them is by their level of fineness.

Specifically, the fineness we refer to is the fineness of weave density, with the finest rugs being those with the tightest weave density. In the West, we often express this level of weave density in terms of KPSI, or knots per square inch. In the East, the more traditional expression is in terms of RAJ, or knots per 7 centimeters. The higher the KPSI or RAJ, the finer the rug.

Macro world events such as COVID cut across all industries, however the rug profession also presents unique challenges that a trusted colleague may help unravel. Candid conversations spark the mind, and sharing the journey with colleagues strengthens our profession. In the best of circumstances, positive industry relationships enrich our personal lives as well.

It’s in this spirit of sharing that Rug Insider launches a series of dealer interviews between Brian Robins, co-owner with Rebecca Lurie of Kush Rugs, Portland, Oregon and premier showrooms across the country.

The Eastern Carpet Long Beloved By the West

Within the wide world of oriental rugs, one could rightly say that beauty is in the eye of the beholder, as each person has their own criteria as to what makes one type of rug more beautiful or desirable than another.

Is a rug’s beauty defined by the intricacy of its design, with the most intricate designs being the best? By the fineness of its weave, with the finest weave being the best? By the richness of its color palette, with the brightest and most colorful being the best?

It seems like yesterday my child was still sitting on my lap while watching cartoons. Though it saddens me to be helpless in slowing the clock hands of time down, I find new pleasure hearing his future thoughts and plans. Today he is a fine young man ready to enter this next phase of life. The business guy within me can already see the emerging marketing campaigns geared specifically in his direction. For those risk-takers, I offer up great kudos. They are the ones who realize today’s casual spending youths are tomorrow’s growth sustainers.  

In most industries, targeting and forecasting comprise the foundation for potential spending, both planned and unplanned. Actually, there is a certain excitement when we peel the various layers of potential back from two current generational sales onions.